Light to Night 2025
What if you were invited on a guided tour of artworks by the artist themselves?
Role: Creative & Director
I approached this from my love of museums, something I try to do whenever I travel to a new country. Which got me thinking, "What would I do for a museum in my own country, with the artists right in front of me?" The answer was simple: talk to them, ask about their artwork, their process and, more importantly, themselves.
So the artists became the guides, each one walking us through their work, and delivered as conversations.
I led creative direction across a suite of assets: a full-length documentary, artist spotlight videos, opening and closing videos, and key visuals of the artists aligning with the festival’s theme of “Do You See Me?”
